1) Physician Tested and Approved Grade A Shea
2) No unhealthy pathogens in our butters
3) Products with Essential Oils
4) No perfumes or Dyes
5) No Pungent Odors
6) Smooth textured butters with no grit
7) No bleaching, harsh chemicals or over processing
8) No overheating which strips butters of their nutrients
9) No animal testing
10) Honest international labor practices