Haba na haba hujaza kibaba (Kiswahili Proverb)
All is accomplished in a process, little by little.

Baba is the word for father in the Bantu based language of Kiswahili spoken by about 50 million African people. As you know we are always honoring Africa and African people from which we obtain most of our products. But the name Baba has grown a new meaning here in the United States and has become a fundamental component of the culture in some of our more progressive schools. Here, all men are affectionately referred to as Baba or Father, even if they do not have biological children.

This is somewhat of a charge to men, a reminder if you may, that you are all fathers within our society. Your paternal character does not end at your own home; but rather, it is reflected throughout the entire community. Thus, our children and families are a reflection of you and your leadership.

An old African proverb states, "To whom much is given, much is required." This sums up the responsibility of leadership.

Babas, we honor you with this product line as we continue this awesome charge to you of governing our community with the intellect, integrity and ingenuity that history has shown you the master. Defeated or triumphant, we will continue to stick by your side because life is a process, a journey we must travel together.

We love you brothas.